The Power of Color: How Tiffany Blue Became a Trademark Icon

As you already know, colour can also be registered as a trade mark!🎨🔵💙

However, in order to do this, it should be distinctive for the services and goods indicated in the application and this is not always easy to prove.

But this was successfully accomplished by TIffany&Co who registered the colour turquoise referred to as ‚Tiffany Blue’ as a trade mark in 1998.™️🔵💙

Since the company has been using the colour for its goods since the mid-19th century, it was recognised by the Pantone Institute in 2001 as a non-standard colour suitable for use by a reputable brand.

As Andrea Davey, the senior vice president of global marketing at Tiffany’s said, „We are in a rare and enviable position, that consumers recognise the brand simply by seeing the colour-even without any other brand identity.”