Trademark Lookalikes Problem

Can a car company sue a brand for protecting sea lions? 🤯 In trademark law, it’s not always about how similar names are, but about the likelihood of consumer confusion. And the answer is more nuanced than you might think! ⚖

Even when trademarks sound or look alike, courts apply a series of tests to determine if consumers would be confused. This includes a close look at the industries, the visual and conceptual differences, and the reputation of the marks. 🕵‍♀

Here is a perfect example of why context matters just as much as fame in a trademark dispute. Swipe to learn the key factors that decide if a similar-sounding brand is actually a problem. ➡