Trademarks in the Metaverse

What do trademarks have in common with the metaverse? 🌐🤔™️

The metaverse, a version of the internet containing three-dimensional virtual environments where people can act through their avatars, opens up new possibilities for the world of trademarks! 🚀🌌

Trademarks in such a virtual world will perform the same functions as they do in the real market, so it seems important to protect trademarks in this new space. 🔒🛡️™️

Recently, there has been a significant increase in the number of EU trademark applications for virtual goods, mainly in classes 9, 35 and 45. 📈📊

Due to their novelty, trademarks in the metaverse pose a challenge not only to entrepreneurs but also to intellectual property offices, but in the near future we will undoubtedly see the development of this concept! 💡🔮

Follow me to stay up to date on intellectual property law in the metaverse and other interesting news from the world of trademarks! 📰👀™️