Use It or Lose It: The Trademark Rule

Could even James Bond lose his iconic ‘007’ trademark? 🕵‍♀😱 This real-life case is a thrilling reminder that trademark ownership comes with an important responsibility: active use!

Swipe to uncover the nuances of “trademark non-use,” why it matters for every brand (even the most famous!), and the surprising complexities when legal rights meet public perception. 💡🛡

Have you checked if your registered trademarks are actively used across all categories? It’s time for a review! 👇