Why “Free” Trademark Licenses Are Never Really Free

Why would a brand license its famous name for “free” with zero royalties?

It sounds like a generous gift, but in trademark law, “free” never means “uncontrolled.” In fact, giving away your name without keeping a tight grip on how it’s used is one of the fastest ways to lose your trademark entirely.

Can Fashion Be Toxic?

Can fashion be toxic? According to the latest report on the SHEIN brand, the answer is yes.

Research has shown that dangerous chemicals have been detected in some of the clothes sold by SHEIN — including children’s clothing – in concentrations exceeding the limits set by the European Union.