Protecting Luxury: How Burberry Secures Its Iconic Brand Worldwide

Ayla: We all know the British brand Burberry, a symbol of chic, class, and elegance? 👑

Marcin: Burberry was founded in 1856 by Thomas Burberry. The company registers a significant number of trademarks and designs, setting an excellent example for other brands in the fashion world, while seeking to protect itself from counterfeiting and unfair competition. 🛡️

Ayla: Some examples of Burberry’s trademarks include the word BURBERRY, the logo (📸 include photo of their logo) and this famous fabric print that instantly identifies the brand (📸 include photo of the fabric print).

Marcin: The greatest advantage of having a trademark registered is the exclusivity of the use. This means no other company can use the name, the logo, or the prints without Burberry’s authorization. 🔐

Ayla: Therefore, if you want to protect your position in the market, the best way to do it is having a lawyer in each country to protect your intellectual property rights! 🌐👨‍⚖️

Marcin: Okay, but how does this protection work? 🤔

Ayla: Well, each country has its own rules. In Brazil, for example, you have to file a request with an institute called INPI. They will verify the availability of the brand as well as other legal requirements. If all goes well, you’ll have the exclusivity of your brand in a couple of years. The registration is valid for 10 years, but you can renew as many times as you want, as long as you pay a fee for the government, of course. ⏳💼

Marcin: If you want to register a trademark in the United Kingdom, you should file an application with the UK Intellectual Property Office (IPO), indicating the designation you want to register and a list of goods and services. In standard cases, the process of registering a trademark in the UK takes about 3-4 months from the time of application, and the period for which protection is granted is also 10 years, after this time a trademark can be renewed. 🇬🇧✅