A spicy new move in the beverage world! 💥
The Coca-Cola Company has officially submitted a brand-new trademark application for the word „Spricy” with the U.S. Patent and Trademark Office! 📜✨
Filed under International Class 32 for carbonated beverages, industry analysts suggest „Spricy” is a play on Sprite and the trending sweet & spicy flavour wave. 🌶️🍋 That’s a strategic pivot after „Coca-Cola Spiced” was pulled from shelves after just seven months. 🛑📉
The application was filed on an „Intent-to-Use” basis. Under U.S. trademark law, this legal mechanism allows giant corporations to establish priority rights and lock down brand names so competitors can’t touch them – giving Coke up to 36 months to officially bring the product to market! 🛡️⏳
