Bahnhofstrasse Brands: How Top Watchmakers Showcase the Power of Trademarks
In June, while visiting Zürich, I took a walk along Bahnhofstrasse, one of the most renowned luxury shopping streets in the world.
Author: kzborowski
Ford Trademarks “Model E”
Ford Motor Company has recently filed a trademark application for “Model E” in Mexico. This move has started speculation about the automaker’s electric vehicle strategy in the country. 🧐
Trademark Tips For Small Enterprenuers
You already know what challenges small entrepreneurs face in the world of trademarks.
🤔So what can they do to defend their brand if someone else has registered it as a trade mark and the small entrepreneur has merely used it previously without registering it?
Big Spoon vs. Big Spoon: Small Business Faces Trademark Heat
https://kbztrademark.com/wp-content/uploads/2025/06/bif-spoons-battle-video.mp4 Big Spoon Battle! 🌶🥜⚖ A small chili crisp company, Big Spoon Sauce Co., is in a fiery 🔥 trademark battle with the national nut butter brand, Big Spoon Roasters. The larger company alleges the similar name leads to consumer confusion. 😵💫 Big Spoon Sauce Co. argues that “Big Spoon” is a common term 👋 […]
How does Lady Gaga protect her brand?
Her company, Ate My Heart Inc, has registered a number of trademarks covering various categories of products and services around the world.
Lady Gaga Sued for $100M Over ‘Mayhem’ Logo Trademark Dispute
Lady Gaga is being sued! ⚖️🎤
Recently, Californian surfing company, Lost International, filed a 💵💰 $100 million lawsuit against Lady Gaga, accusing her of trademark infringement. 📛
Huawei in Shenzhen: How Trademarks Drive Global Tech Leadership
The bold and modern HUAWEI wordmark, displayed on this sleek glass façade, is more than just a logo- it symbolises innovation, ambition, and technological leadership.
How could you protect your surname in the form of a trademark?
Let’s talk about this using the example of Rihanna, or rather Robyn Rihanna Fenty, who filed a lawsuit against her father, Ronald Fenty, accusing him of illegally using the name ‘Fenty’ in the operations of his company, Fenty Entertainment. ⚖
Lamar Jackson vs. Dale Jr.: Trademark Showdown Over the Iconic No. 8
Lamar Jackson’s No. 8
NFL star Lamar Jackson is locked in a trademark battle for the iconic No. 8 as NASCAR legend Dale Earnhardt Jr. is seeking to update his own No. 8 trademark, prompting Jackson to defend his claim to the number.
McDonald’s x Minecraft: A Trademark-Powered Brand Collab
Big news in the brand world! McDonald’s and the new “A Minecraft Movie” have teamed up, and it’s pretty interesting. We took a look at how they’re working together, especially when it comes to trademarks.