As you already know, athletes often register trademarks to strengthen their brand!
Registering their name, nickname, distinctive gestures, or logo as a trademark is a way to protect yourself against unauthorized use in the context of clothing, gadgets, cosmetics, or other products.
British hotel giant Premier Inn has won a major trademark case against easyGroup, which owns among other things the easyJet airline. š
English midfielder Cole Palmer has successfully registered his iconic nickname, āCold Palmerā āļø as a trademark with the UK Intellectual Property Office. This move grants Palmer an exclusive commercial control over the term, solidifying his status as commercially-aware. š§
In order to protect its brand, Mercedes often engages in intellectual property disputes.
One example is the dispute between Mercedes-Benz and Sany- a Chinese manufacturer of construction machinery. This case concerned the infringement of the Mercedes trademark, but the Court ruled that the three-pointed star trademark is not infringed by a similar three-pointed star trademark owned by Sany, further stating that there is no ālinkā made by the average consumer between the two logos which would lead to a āclear exploitation on the coat-tails of the mark with a reputationā.
Starbucks has taken a significant legal step in Russia, formally re-registering its core trademarks with the intellectual property office, Rospatent. The filing secures Starbuckās brand ā including the names “Starbucks Coffee” ā and “Frappuccino” ā for services covering cafes, instant coffee, and loyalty programs until 2034. š”ļø
In 2023, Mercedes applied to the EUIPO to register the following EU figurative trademark covering classes 12 and 28 for car radiator grilles, games and toys, but it was partially rejected on the basis that it depicts the goods and is non-distinctive. š āā
After 23 years of litigation, the Delhi High Court ruled in favour of Lacoste in its battle with Crocodile International, prohibiting its competitor from manufacturing, selling, offering for sale, advertising or using the disputed trademark in any manner that constitutes infringement of Lacosteās trademark rights.
A small Barcelona bakery just pulled off a giant upset against plant-based food giant, Impossible Foods! š¤Æ
It is not only TikTok as a platform that faces challenges related to intellectual property ā creators themselves must also increasingly fight for their rights.
The High Court in Mumbai recently handed down an interesting ruling that backfired in the intellectual property world. š¤Æ
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