Is the Name “Athletics” Too Generic?

Can the word ‘athletics’ be too generic? It turns out yes, as the Athletics team planning to move to Las Vegas in 2028 recently found out. 📉🏟️
The United States Patent and Trademark Office has once again rejected their application to register the trademarks ‘Las Vegas Athletics’ and ‘Vegas Athletics’ — the reason? 🏛️🚫
Adidas vs. Three Stripes: When Wording Decides the Case

ADIDAS HITS A WALL IN THE THREE-STRIPE WAR 👟🛑
Adidas is back in court! The giant sued Hall of Fame Sports Memorabilia over collectible jerseys, claiming they infringe on the iconic three-stripe mark. 👕🇦🇷
Messi vs. Massi: When Similar Names Don’t Mean Confusion

The Messi vs. Prime dispute isn’t the only trademark battle Lionel Messi has had to fight!
In 2011, Lionel Messi filed an application with EUIPO for the word – figurative mark “MESSI”, primarily for clothing, footwear and sports goods.
Bad Faith in Trademark Law: When Registration Goes Too Far

Do you know when a trademark registration is considered to be in a bad faith?
This is a situation where somebody registers a trademark not to use it, but to harm others, block competition or profit from others’ reputation. Such registration constitutes grounds for invalidation of a trademark.
The Safe Zone: How to Avoid Trade Dress Trouble

The battle between Messi’s Más+ and Logan Paul’s Prime highlights a high-stakes question: How close can you get to a competitor’s look before it becomes illegal? ⚖️
File Before You Fly: Tesla’s Costly Trademark Lesson

Even the world’s most innovative companies can hit a wall when they forget one simple rule: File before you fly. 🚀
Messi vs. Prime: The Bottle Battle Ends in Truce

Do you remember the “bottle battle” between Lionel Messi and Logan Paul’s Prime Hydration? Well, they’ve finally called a truce! 🤝✨
Tesla’s Cybercab Problem: When a Trademark Comes Too Late

Trouble in the automotive world… and it’s all because of a new vehicle unveiled by Tesla! 📉
Tesla recently revealed its autonomous robotaxi called Cybercab, but… there was a problem with its trademark. 🛑⚖️
India’s Trademark System Faces a Massive Backlog

India’s trademark system is facing a massive backlog, causing huge legal uncertainty for businesses. This problem was recently highlighted when the Rajasthan High Court heard a case where a trademark application for Breastone had been left pending by the Registrar for over fifteen years!
Is a 15-Year Wait for a Trademark Legal?

Imagine filing for a brand in 2010 and still not having an answer until 2025. This isn’t a “what if” – it’s a real case that rocked the Indian trademark system.
In today’s fast-moving global economy, your IP protection needs to move as fast as your business. When the system stalls for over a decade, it’s not just an administrative delay – it’s a violation of fundamental rights and a massive risk to your brand’s value.