Inspiration or Counterfeit? Where Exactly Is the Line?

The Adidas vs. Steve Madden case is one of the disputes that shows how thin the line between legal inspiration from trends and infringement of others’ rights can be. For years, Adidas has consistently protected its three-stripe motif – not as a general decorative idea, but as an element that identifies the brand, strongly rooted in the minds of consumers.

Dupe Culture Meets the Lunchbox: Uncrustables vs. Trader Joe’s

The growing popularity of ‘dupes’ and products inspired by well-known brands shows that even the food sector is not devoid of this trend. 🛒✨

An example would be J. M. Smucker Company v Trader Joe’s Company case, which concerned the infringement of the appearance of the Uncrustables product. 🥪🚫

Free Riding in Action: When ‘Inspired By’ Crosses the Line

One example of such a situation is the case of L’Oréal v Bellure NV (C-487/07), which concerned, among other things, comparative advertising of cheaper perfumes that directly or indirectly “suggested” to consumers that they were equivalent to well-known products.

EMINEM Sues SWIM SHADY

Eminem is back in court, and this time, he’s battling an Australian beach brand called Swim Shady! 🏖️ The rapper, whose alter ego is Slim Shady, claims consumers could mistakenly think he’s linked to the towels and umbrellas, causing confusion and damage to his brand. 🧴🚫