Exploring Unconventional Trademarks

You already know the basic types of trademarks – word marks, graphic marks or word and
graphic marks as well as examples of them!
But have you ever heard about NON-CONVENTIONAL sound trademarks?

Understanding EU Trademark Application Fees

You already know the requirements that a sign should meet to be registered within the EUIPO as a trade mark. The fees involved in the registration of such a trade mark are also an important issue, so I will tell you about them today.

Protect Your Brand With European Union

Protect your brand within the European Union

Today I will tell you how to protect your brand within the European Union. In order to do this, it is necessary to register a trademark with the European Intellectual Property Office, known as the EUIPO. However, it should be emphasized that the sign should meet the following conditions.

Trademark Collaboration: The Dynamic Synergy of Adidas and Gucci in Co-Branding

In the ever-evolving landscape of commerce, the amalgamation of iconic brands often leads to groundbreaking innovations and trends. Such is the case with the harmonious collaboration between Adidas and Gucci – a convergence of sports and luxury fashion that has not only redefined the boundaries of co-branding but has also set a new standard for trademark collaboration.

The Sweet Legacy of Sprüngli

Sprüngli is a Swiss luxury confectionery manufacturer and retailer that was founded in 1836 by David Sprüngli. He bought a confectioner’s shop in Zürich and started producing chocolates with his son Rudolf. In 1859, they opened the famous shop on Paradeplatz, which is still there today. In 1892, the chocolate-producing branch of the business split off from the confectionery and became Lindt & Sprüngli, while the confectionery remained as Confiserie Sprüngli.

Christmas trademarks

Many people believe that Coca-Cola invented Santa Claus, but that’s a myth. The company only made him popular with its ads in the 1920s.🥤
But who has the trade mark rights to this beloved character?
And what are the legal challenges behind his image?

AI in trade marks

OpenAI, a leading U.S. artificial intelligence firm, is making strategic moves into the Chinese market by filing trademarks for upcoming models, including “GPT-6” and “GPT-7.” Backed by tech giant Microsoft, the company submitted applications in China under class 9 for scientific instruments and class 42 for technological services.