Trademarks in the Metaverse

Trademarks in such a virtual world will perform the same functions as they do in the real market, so it seems important to protect trademarks in this new space.
OpenAI Targets China: Trademarks for GPT-6 and GPT-7

U.S. AI powerhouse OpenAI 🚀 strategically pursues the Chinese market, filing trademarks for its future models, “GPT-6” and “GPT-7,” backed by Microsoft 💼.
Diesel x Durex: A Groundbreaking Fusion of Fashion and Sexual Health

Throwback to the unique collaboration between Diesel and Durex for Fall/Winter 2023!
This partnership was a game-changer in the world of brand collaborations, merging fashion with personal care in an unprecedented way. 🤝
The Battle Over ‘Deluxe’: Lidl vs. Aldi in a Trademark Dispute

Who is entitled to use the ‘Deluxe’ trademark? 🤔🔖™️
That’s what has been the subject of a dispute between two big companies – Lidl Polska and Aldi Polska . 🏦💼
The Timeless Legacy and Trademark Protection of Germany’s Iconic Beer: Paulaner

The global popularity of Paulaner is a testament to the strength of a robust trademark.
The Iconic Trademarks of “Friends”: A Dive into the World of TV Series Trademarks

The ‘FRIENDS’ series itself constitutes not only a word but also a word and figurative trademark.
How Coca-Cola and McDonald’s Built a Global Brand Empire Through Strategic Alliance?

You already know the Coca-Cola 🥤 and McDonald’s 🍔 brands as well as their registered trademarks! ™️
But have you ever heard of a Strategic Alliance 🤝 between them??
Egg-citing Trademark Dispute: Verpoorten vs. Nordik Over Advocaats

Enjoying the Easter weather, I would like to introduce you to a dispute relating to eggs and, more specifically, to the advocaat made from them, i.e. an alcoholic beverage made from eggs, sugar and brandy.🐇🐣🥚🥃
Easter and Trademarks: Protecting Holiday Traditions Worldwide

Various trade marks relating to Easter have been registered at intellectual property offices around the world.🌍
Exploring Positional Trademarks

Positional trade marks are another group of signs that can be registered as a trade mark. Although they are not distinctive themselves, they can function as trade marks by placing graphical elements in a particular place of a given product.