Trademarks in the Metaverse

Trademarks in such a virtual world will perform the same functions as they do in the real market, so it seems important to protect trademarks in this new space.

Exploring Positional Trademarks

Exploring Positional Trademarks

Positional trade marks are another group of signs that can be registered as a trade mark. Although they are not distinctive themselves, they can function as trade marks by placing graphical elements in a particular place of a given product.