Author: kzborowski

Think You Own Your Brand Name? Not Without This

The Lady Gaga “Mayhem” lawsuit raises serious discussion on trademark protection! 💥 Lost International’s case highlights one HUGE truth: trademark registration shouldn’t be called optional, it is essential if you care about your brand.

Protecting Small Brands in Big Legal Fights

When a small business faces off against a corporate giant in a trademark dispute, it can feel like an impossible fight. But knowing what’s coming is your best defense. ⚔️

Not All Trademarks Are Created Equal

The recent “RISE” trademark dispute offers a powerful lesson in brand strategy! 🥤🤯 Not all trademarks offer the same level of legal protection.

Use It or Lose It: The Trademark Rule

Could even James Bond lose his iconic ‘007’ trademark? 🕵‍♀😱 This real-life case is a thrilling reminder that trademark ownership comes with an important responsibility: active use!

Why Protecting Brand Reputation Matters

A brand’s reputation can be surprisingly fragile, impacted by more than just products or services. 🤔 This is why trademark dilution exists. It’s a specific form of legal protection designed to protect famous and highly recognizable brands from having their strength and image weakened.

Is Your Brand’s Name Good Enough?

Imagine you’ve launched a product, but its name is so descriptive that it’s legally considered “weak.” 🤯 That’s the Descriptive Dilemma — a challenge that puts your brand at risk, and it’s a common theme in trademark law.

AI and the Future of Copyright

Jack Dorsey’s tweet to “delete all IP law” was just the beginning of a conversation that AI is forcing us all to have. 🤯 As technology leaps forward, our legal system is being stretched to its limits.

Trademark Lookalikes Problem

Can a car company sue a brand for protecting sea lions? 🤯 In trademark law, it’s not always about how similar names are, but about the likelihood of consumer confusion. And the answer is more nuanced than you might think! ⚖

Global Brands Face Local Rules

Global recognition is the dream, but does it guarantee trademark protection? 🤔 The shocking case of TikTok’s ‘well-known trademark’ application in India proves that the answer is a definitive NO. 🤯

The Power of the Logo

Your brand’s logo is more than just a picture – it’s a powerful legal asset! 🛡 Most people know what a logo is, but do you know how it legally protects your business and prevents rip-offs?