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Why Did Coca-Cola Trademark “Spricy”?

A spicy new move in the beverage world!
The Coca-Cola Company has officially submitted a brand-new trademark application for the word „Spricy” with the U.S. Patent and Trademark Office!

TikTok Steps Up the Fight Against Counterfeits

TikTok Shop has launched TikTok Real – a global intellectual property protection programme designed to support intellectual property rights holders in combating infringements, including the sale of counterfeit goods.

Where Does a Joke End and Trademark Infringement Begin?

The French court – the Versailles Court of Appeal – ruled that the use of slogans referencing Hermès and Birkin on handbags may infringe trademark rights, even if the message was intended to be humorous. 🇫🇷🏛️ The case concerned handbags bearing slogans such as ‘My Hermès is at home’ and ‘While waiting for My Birkin’. 👜💬

Can Fashion Be Toxic?

Can fashion be toxic? According to the latest report on the SHEIN brand, the answer is yes.

Research has shown that dangerous chemicals have been detected in some of the clothes sold by SHEIN — including children’s clothing – in concentrations exceeding the limits set by the European Union.

Taylor Swift Sued Over “Life of a Showgirl”

Trouble in the pop world! 💥 Taylor Swift is being sued by Las Vegas showgirl Maren Wade who claims singer’s latest album infringes on her established brand. 🎰⚖️

Wade, who has performed “Confessions of a Showgirl” since 2014, alleges that Swift’s 2025 album “Life of a Showgirl” creates the same “overall commercial impression” and targets the same audience. 💃📸

Who Will Own Twitter’s Old Trademarks?

WHO WILL TAKE OVER ‘TWITTER’? 🐦⚖️

Following Elon Musk’s rebranding of Twitter to ‘X’, things have become really interesting around the old trademarks! 🔄📉
Due to the rebranding, some of the trademarks associated with the ‘Twitter’ brand may have been abandoned or are at least no longer in active use – and this opens the door for other entities. 🚪🔓

Is the Name “Athletics” Too Generic?

Can the word ‘athletics’ be too generic? It turns out yes, as the Athletics team planning to move to Las Vegas in 2028 recently found out. 📉🏟️
The United States Patent and Trademark Office has once again rejected their application to register the trademarks ‘Las Vegas Athletics’ and ‘Vegas Athletics’ — the reason? 🏛️🚫

Adidas vs. Three Stripes: When Wording Decides the Case

ADIDAS HITS A WALL IN THE THREE-STRIPE WAR 👟🛑

Adidas is back in court! The giant sued Hall of Fame Sports Memorabilia over collectible jerseys, claiming they infringe on the iconic three-stripe mark. 👕🇦🇷