Can Radiator Grilles Be Trademarks? Mercedes Proves They Can

In 2023, Mercedes applied to the EUIPO to register the following EU figurative trademark covering classes 12 and 28 for car radiator grilles, games and toys, but it was partially rejected on the basis that it depicts the goods and is non-distinctive. 🙅‍♀

Ford Trademarks “Model E”

Ford Motor Company has recently filed a trademark application for “Model E” in Mexico. This move has started speculation about the automaker’s electric vehicle strategy in the country. 🧐