News

Deutsche Telekom has been associated with magenta for decades – and not just from a marketing perspective. The company owns an EU trade mark protecting a specific shade: Magenta RAL...

It happens more often than you think! When major brands battle over colors, the legal battle rarely hinges on the palette alone-it comes down to The Power of Context.

A guitar shape can be protected not only by copyright - it may also function as a trade mark! This is exactly what was at stake in the dispute between...

When an iconic design is copied across an industry for decades, trademark courts can rule the outline "generic"—destroying source protection. 📉 But losing trademark exclusivity doesn't mean your design is...

Many creators worry that using a familiar settingm or casting a famous genre actor will trigger a massive copyright lawsuit. In copyright law, the boundary between legal inspiration and illegal...

Of course it can! This is perfectly illustrated by the example of the TV series “Grey’s Anatomy”. “Grey’s Anatomy” is now more than just the name of a popular medical...

The Coca-Cola Company is known for its very comprehensive brand protection strategy. This time, The Coca-Cola Company – which also owns the ‘Fanta’ brand – attempted to block the registration...

Announcing or testing a new business name without legal protection opens the door for competitors to snatch it right out from under you. Under trademark law, an Intent-to-Use (ITU) filing...

Not only is TikTok stepping up its efforts to protect intellectual property, other e-commerce platforms are also developing similar solutions.

Social commerce moves at lightning speed. Unlike traditional web stores with static listings, social platforms thrive on short-form video ads, viral trends, and live-stream shopping. Because infringing products can appear...

Humour is great marketing tool, but using it on commercial goods is incredibly risky. Many creators assume that wrapping a famous logo in a „joke” automatically protects them as a...

When a traditional store imports inventory, they face strict legal responsibilities to certify that every item is safe, chemical-free, and compliant with local laws. But the rise of direct-to-consumer e-commerce...

The Jack Daniel’s v Bad Spaniels case shows that a successful parody is not always entirely legally safe. In this case, the parties were Jack Daniel’s, with its trademarks and...

We have received, directly from Swim Shady Pty Ltd, the latest decision from the Australian Trade Marks Office regarding the SHADY and SHADY LIMITED trade marks, owned by Marshall B....