News

Welcome to our blog dedicated to the fascinating world of trade marks! We are here to provide you with the latest information and valuable tips in the field of trade mark protection. Our team of experts shares knowledge about the registration process, effective monitoring, and strategies for enforcing legal aspects of trade marks.

EMINEM Sues SWIM SHADY

Eminem is back in court, and this time, he’s battling an Australian beach brand called Swim Shady! 🏖️ The rapper, whose alter ego is Slim Shady, claims consumers could mistakenly...

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Trademark Lookalikes Problem

Can a car company sue a brand for protecting sea lions? 🤯 In trademark law, it's not always about how similar names are, but about the likelihood of consumer confusion....

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Global Brands Face Local Rules

Global recognition is the dream, but does it guarantee trademark protection? 🤔 The shocking case of TikTok’s 'well-known trademark' application in India proves that the answer is a definitive NO....

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The Power of the Logo

Your brand's logo is more than just a picture - it’s a powerful legal asset! 🛡 Most people know what a logo is, but do you know how it legally...

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Dupe Culture Meets the Lunchbox: Uncrustables vs. Trader Joe’s

The growing popularity of 'dupes' and products inspired by well-known brands shows that even the food sector is not devoid of this trend. 🛒✨ An example would be J. M. Smucker Company v Trader Joe's Company case, which concerned the...

Free Riding in Action: When ‘Inspired By’ Crosses the Line

One example of such a situation is the case of L’Oréal v Bellure NV (C-487/07), which concerned, among other things, comparative advertising of cheaper perfumes that directly or indirectly “suggested” to consumers that they were equivalent to well-known products....

Can a brand sue you even if your logo is “technically” different?

The answer is a resounding YES. In the world of Intellectual Property, there is a concept known as "Riding on the Coattails" (or Free Riding)....

The Power Behind the Stag: How Jägermeister Protects Its Prestige

How has Jägermeister maintained its strong market position for years? It makes every effort to protect its trademarks and its reputation!...

Eminem’s Royalty Battle: The Case That Changed Digital Music Deals

lim Shady case is not the first time Eminem has ended up in a legal dispute! The previous case concerned Eminem in the context of sales and licensing contracts for music downloads and other downloadable copyrighted material....

Is Your Brand a Clever Joke or a Legal Ticking Time Bomb?

The "Parody Paradox" is one of the most misunderstood areas of trademark law. While the law protects free speech and humor, it doesn't give you a free pass to use another brand’s fame to sell your own products....

EMINEM Sues SWIM SHADY

Eminem is back in court, and this time, he’s battling an Australian beach brand called Swim Shady! 🏖️ The rapper, whose alter ego is Slim Shady, claims consumers could mistakenly think he's linked to the towels and umbrellas, causing confusion...

Mariah Carey’s Christmas Classic Faces Legal Battle

It's Christmas time, and what better way to get into the holiday spirit than with a timeless classic? Mariah Carey's "All I Want for Christmas Is You" has become an annual tradition, but behind the festive melody lies a surprising...

What Netflix’s Warner Bros Buyout Means for Intellectual Property

At the beginning of December, Netflix announced plans to acquire for $82.7 billion Warner Bros, which also includes the HBO Max platform and the rights to iconic productions such as Game of Thrones. The transaction is expected to be finalized...

McDonald’s in the Shadow of Christmas Controversy

The Dutch branch of McDonald's released an AI-generated Christmas advert, but instead of bringing a smile to people's faces, it was met with a wave of criticism....

Think You Own Your Brand Name? Not Without This

The Lady Gaga "Mayhem" lawsuit raises serious discussion on trademark protection! 💥 Lost International's case highlights one HUGE truth: trademark registration shouldn't be called optional, it is essential if you care about your brand....

Protecting Small Brands in Big Legal Fights

When a small business faces off against a corporate giant in a trademark dispute, it can feel like an impossible fight. But knowing what's coming is your best defense. ⚔️...

Not All Trademarks Are Created Equal

The recent "RISE" trademark dispute offers a powerful lesson in brand strategy! 🥤🤯 Not all trademarks offer the same level of legal protection....

Use It or Lose It: The Trademark Rule

Could even James Bond lose his iconic ‘007’ trademark? 🕵‍♀😱 This real-life case is a thrilling reminder that trademark ownership comes with an important responsibility: active use!...

Why Protecting Brand Reputation Matters

A brand’s reputation can be surprisingly fragile, impacted by more than just products or services. 🤔 This is why trademark dilution exists. It's a specific form of legal protection designed to protect famous and highly recognizable brands from having their...

Is Your Brand’s Name Good Enough?

Imagine you've launched a product, but its name is so descriptive that it's legally considered "weak." 🤯 That's the Descriptive Dilemma — a challenge that puts your brand at risk, and it’s a common theme in trademark law....

AI and the Future of Copyright

Jack Dorsey’s tweet to “delete all IP law” was just the beginning of a conversation that AI is forcing us all to have. 🤯 As technology leaps forward, our legal system is being stretched to its limits....

Trademark Lookalikes Problem

Can a car company sue a brand for protecting sea lions? 🤯 In trademark law, it's not always about how similar names are, but about the likelihood of consumer confusion. And the answer is more nuanced than you might think!...

Global Brands Face Local Rules

Global recognition is the dream, but does it guarantee trademark protection? 🤔 The shocking case of TikTok’s 'well-known trademark' application in India proves that the answer is a definitive NO. 🤯...

The Power of the Logo

Your brand's logo is more than just a picture - it’s a powerful legal asset! 🛡 Most people know what a logo is, but do you know how it legally protects your business and prevents rip-offs?...

Can a Car’s Shape Be a Brand?

Can a car's unique shape or grille be a brand, just like a logo? 🚗🛡 Yes, but it’s one of the toughest legal hurdles in IP! This is the world of Three-Dimensional Trademarks, where a design must be non-functional and...

STOP Brand Expiring

If you stop using your trademark in a foreign country, you could legally lose it! 🤯 This is the scary reality of the "Use It or Lose It" rule that governs trademarks worldwide. When a global brand leaves a market,...

Athletes’ Personal Brands

Every signature pose, nickname, and iconic celebration — from Cold Palmer's shiver to Ronaldo's Siuuu! — is a valuable, revenue-generating asset waiting to be protected. The secret weapon that turns temporary fame into a lifelong financial empire? Intellectual Property (IP)....

Can Big Brands Claim EVERY Word in the Dictionary?

This is the central conflict in trademark law: balancing a brand's need to protect its identity against the public's need to use common language. The infamous Premier Inn 'Rest easy' case is a perfect example of this. ⚖️...

From the Pitch to the Register: How Athletes Build Brands Through Trademarks

As you already know, athletes often register trademarks to strengthen their brand! Registering their name, nickname, distinctive gestures, or logo as a trademark is a way to protect yourself against unauthorized use in the context of clothing, gadgets, cosmetics, or...

Premier Inn Wins ‘Rest Easy’ Trademark Battle Against easyGroup

British hotel giant Premier Inn has won a major trademark case against easyGroup, which owns among other things the easyJet airline. 🏆...

“Cold Palmer” Trademarked: Smart Legal Move or Brand Power Play?

English midfielder Cole Palmer has successfully registered his iconic nickname, “Cold Palmer” ❄️ as a trademark with the UK Intellectual Property Office. This move grants Palmer an exclusive commercial control over the term, solidifying his status as commercially-aware. 🧠...

Mercedes vs. Sany: Why Trademark Protection Requires More Than Registration

In order to protect its brand, Mercedes often engages in intellectual property disputes. One example is the dispute between Mercedes-Benz and Sany- a Chinese manufacturer of construction machinery. This case concerned the infringement of the Mercedes trademark, but the Court...

Starbucks Refiles Trademarks in Russia: Comeback or Legal Safeguard?

Starbucks has taken a significant legal step in Russia, formally re-registering its core trademarks with the intellectual property office, Rospatent. The filing secures Starbuck’s brand – including the names "Starbucks Coffee" ☕ and "Frappuccino" – for services covering cafes, instant...

Can Radiator Grilles Be Trademarks? Mercedes Proves They Can

In 2023, Mercedes applied to the EUIPO to register the following EU figurative trademark covering classes 12 and 28 for car radiator grilles, games and toys, but it was partially rejected on the basis that it depicts the goods and...