The Coca-Cola Company is known for its very comprehensive brand protection strategy. This time, The Coca-Cola Company – which also owns the ‘Fanta’ brand – attempted to block the registration...
Read more
Announcing or testing a new business name without legal protection opens the door for competitors to snatch it right out from under you. Under trademark law, an Intent-to-Use (ITU) filing...
Read more
A spicy new move in the beverage world! The Coca-Cola Company has officially submitted a brand-new trademark application for the word „Spricy” with the U.S. Patent and Trademark Office!
Read more
Not only is TikTok stepping up its efforts to protect intellectual property, other e-commerce platforms are also developing similar solutions.
Read more
Social commerce moves at lightning speed. Unlike traditional web stores with static listings, social platforms thrive on short-form video ads, viral trends, and live-stream shopping. Because infringing products can appear...
Read more
TikTok Shop has launched TikTok Real - a global intellectual property protection programme designed to support intellectual property rights holders in combating infringements, including the sale of counterfeit goods.
Read more
The French court – the Versailles Court of Appeal – ruled that the use of slogans referencing Hermès and Birkin on handbags may infringe trademark rights, even if the message...
Read more
Humour is great marketing tool, but using it on commercial goods is incredibly risky. Many creators assume that wrapping a famous logo in a „joke” automatically protects them as a...
Read more
When a traditional store imports inventory, they face strict legal responsibilities to certify that every item is safe, chemical-free, and compliant with local laws. But the rise of direct-to-consumer e-commerce...
Read more
The Jack Daniel’s v Bad Spaniels case shows that a successful parody is not always entirely legally safe. In this case, the parties were Jack Daniel’s, with its trademarks and...
Read more
We have received, directly from Swim Shady Pty Ltd, the latest decision from the Australian Trade Marks Office regarding the SHADY and SHADY LIMITED trade marks, owned by Marshall B....
Read more
Why would a brand license its famous name for "free" with zero royalties? It sounds like a generous gift, but in trademark law, "free" never means "uncontrolled." In fact, giving...
Read more
Can fashion be toxic? According to the latest report on the SHEIN brand, the answer is yes. Research has shown that dangerous chemicals have been detected in some of the...
Read more
Florida Governor just signed a bill to rename Palm Beach International Airport after President Trump - but there’s a massive legal twist!
Read more
What happens when a global giant legally erases your business overnight? 🏢📉 Most people understand standard trademark infringement: a small copycat mimics a famous brand to steal their customers. But...
Read more
Is your old brand name sitting on a shelf gathering dust? ⏳⚠️ In the world of Intellectual Property, "abandonment" is a very real threat. If you stop using a mark,...
Read more
Have you heard about the case Apple vs. iCloud Communications? This is a good example of reverse confusion! In 2011, Apple launched its 'iCloud' service, completely drowning out a small...
Read more
The brand was iconic, but brand recognition did not save the business from trouble. Polaroid filed for bankruptcy in 2001, and in 2008 it ceased production of its iconic instant...
Read more
Trouble in the pop world! 💥 Taylor Swift is being sued by Las Vegas showgirl Maren Wade who claims singer’s latest album infringes on her established brand. 🎰⚖️ Wade, who...
Read more
WHO WILL TAKE OVER ‘TWITTER’? 🐦⚖️ Following Elon Musk’s rebranding of Twitter to ‘X’, things have become really interesting around the old trademarks! 🔄📉 Due to the rebranding, some of...
Read more 
