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Welcome to our blog dedicated to the fascinating world of trade marks! We are here to provide you with the latest information and valuable tips in the field of trade mark protection. Our team of experts shares knowledge about the registration process, effective monitoring, and strategies for enforcing legal aspects of trade marks.

Trademark Spotlight: Celine

The iconic Celine logo, minimalist and bold, is much more than just a name. It’s a symbol of heritage, craftsmanship, and the power of consistent branding. Celine’s trademark is protected...

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Universal Studios Eyes UK Expansion with Trademark Filing

Universal Studios is making moves that suggest a potential UK theme park. They've recently applied to trademark their name in the UK, covering everything from amusement park services 🎠 and restaurants 🍽 to live shows 🎭 and even guided tours...

Off-White™: How Trademarks Shape a Global Streetwear Icon

Standing in front of the iconic Off-White™ store at Paragon Shopping Mall in Singapore, pointing to one of the most recognizable fashion brands in the world! 🌍...

Coffee Clash: ZARA vs. Zicaffe

Are the marks ‘ZACAFFE’ and ‘ZICAFFE’ similar? 🤔 The European Union Intellectual Property Office will be confronted with this question. 🏛...

Trademark Spotlight: Gucci

During my visit to Shenzhen, I stopped by the impressive Gucci boutique. This brand is a perfect example of how trademarks embody luxury and exclusivity....

Legal Feast: Grubhub vs. Home Chef in Trademark Showdown

Grubhub and Homechef - Đồ bếp tốt recently faced off in a trademark dispute. Home Chef, known for its meal kits, utilizes a "HC HOME" mark, while Grubhub, a food delivery giant, introduced a logo featuring a stylized "HOUSE" element....

Alpine: A Legendary Brand with Iconic Trademarks

The Alpine brand is a legend in the world of sports cars and embodies light, dynamic, and innovative cars, which makes it highly recognisable all over the world! 🚗✨...

Haribo’s Bear Outline Secures Trademark Protection in EUIPO Ruling

Do the outlines of the Haribo Deutschland bear have distinctive character? 🤔 From a recent decision issued by the EUIPO it seems that yes! ✅...

Thatchers Wins Trademark Battle Against Aldi Over Cider Packaging

In a landmark ruling, the Court of Appeal sided with Thatchers Cider 🍏 in its recently ongoing trademark battle against Aldi....

Honored to be Named in the World Trademark Review 1000

I am honoured to share that I have been recognised in this year's World Trademark Review 1000: The World's Leading Trademark Professionals!...

Alpine’s Journey and Legal Protections

In recent years, Renault has revitalized Alpine, uniting Alpine Cars, Renault Sport Cars, and Renault Sport Racing under one innovative brand. They’re now laying the foundations for a new generation of 100% electric cars....

TikTok’s Uncertain Future: Legal Battles and National Security Concerns

Tiktok has been in the spotlight in the US due to regulation and concerns about the security of user data. The app, owned by Chinese company ByteDance, is accused of creating a potential threat to US national security. 🚨...

Ford vs. Vintage Modern: Trademark Clash Over Bronco Restomods

Ford Motor Company has taken legal action against Vintage Modern, a company known for its classic-inspired Bronco restomods. Ford alleges that Vintage Modern's modifications infringe on its trademarks and unfairly capitalize on the Bronco brand. ⚖️...

KFC vs. Church’s Texas Chicken: Battle Over ‘Original Recipe’ Heats Up

A few weeks ago, KFC initiated legal proceedings against Church's Texas Chicken, accusing its competitor of infringing the trademark ‘Original Recipe’, which KFC has been using since 1972....

Katy Perry Triumphs in Trademark Battle with Australian Designer

Pop superstar Katy Perry 🌟 wins a long-running trademark dispute with Australian fashion designer Katie Jane Taylor 👗. The Australian Federal Court of Appeal decided in favor of the singer 🎤....

KCOFFEE by KFC: Brewing Success in China!

Did you know that KFC's coffee brand, KCOFFEE, is taking China by storm? 🚀 Launched as a standalone entity in 2022, KCOFFEE has already opened its 500th store by the third quarter of 2024! 🎉...

Trademark Spotlight: Celine

The iconic Celine logo, minimalist and bold, is much more than just a name. It’s a symbol of heritage, craftsmanship, and the power of consistent branding. Celine’s trademark is protected globally, ensuring its designs and identity remain uniquely its own....

Audi’s Bold Rebrand: A Minimalist Logo for a Modern Audience

You're certainly familiar with the iconic four-ring Audi logo. Well, better fasten your seatbelts, as it's about to get a major makeover! 🛠️...

 Trademark Spotlight: VOGUE

The VOGUE trademark is synonymous with high fashion and luxury, thanks to the globally renowned fashion magazine that has been setting trends since 1892. Owned by Condé Nast, the VOGUE trademark is registered in multiple classes, covering a wide range...

Peugeot 308: A Legacy of Innovation and Trademark Protection

The Peugeot 308 was first introduced in 2007, replacing the Peugeot 307. 📅 In 2013, the second generation was launched, bringing a more refined design and advanced technology and won the European Car of the Year award in 2014. 🏆...

Beyoncé Wins 12-Year Battle to Trademark ‘Blue Ivy’

Beyonce recently triumphed in her 12-year legal battle to register a trademark for her daughter's name, ‘Blue Ivy’. 🌟👑 The decision granting the artist exclusive rights to the name Blue Ivy was announced on 31 December by The Trademark Official...

H.O.T. Secures Victory: Artists Reclaim Trademark Rights to Their Name

Legendary group H.O.T. (Highfive Of Teenagers) has won a trademark lawsuit against former SM Entertainment CEO - Kim Kyung Wook! 🏆...

Starbucks’ ‘Christmas Blend’: Why It’s Now Public Domain

Is anyone entitled to the phrase ‘Christmas Blend’ as a trade mark? 🎄❓ The answer is no! ❌...

Can Christmas Symbols Be Trademarks? Yes, But It’s Complicated!

Registering holiday symbols like 🎅 Santa Claus, Christmas trees 🎄, or 🦌 reindeer as trademarks is possible, but it comes with specific requirements....

Rudolph the Red-Nosed Reindeer: A Christmas Icon and Trademark Legend

What characters do you usually associate with Christmas? 🎄 Certainly one of them is Rudolph the Red-Nosed Reindeer 🦌, who derives from a poem created almost 100 years ago by advertising copywriter Robert May....

Victoria’s Secret: Protecting Its Iconic Brand 

Victoria's Secret is a household name in the lingerie market, but behind its iconic brand is a significant legal battle to protect its reputation. ⚖️❌...

Victoria’s Secret: Building Elegance Through Trademarks and Designs

Today I will tell you a little about the Victoria's Secret brand, which has been causing a lot of interest in the market since it was founded by Roy Raymond in 1977. 🛍️✨...

Balenciaga Bags: Trademark Denied, Copyright Secured

You already know about Balenciaga’s well-established and highly recognisable position in the fashion market! ✨👗 However, sometimes there are some difficulties standing in their way… ⚖️❌...

Balenciaga: Redefining Luxury with Bold Designs and Trademark Protection

You certainly know the French luxury fashion brand - Balenciaga, which for more than 100 years has been highly regarded by customers from all over the world. 🌍✨ What is its recipe for success? Regardless of the passage of time,...

Opel: A Legacy of Innovation and Trademark Protection 

Opel ’s journey from a small workshop to a global automotive leader is a testament to its innovative spirit and dedication to quality. A crucial part of Opel’s success has been its robust trademark protection, which safeguards the brand’s identity...

The Evolution of Opel and Its Brand Protection

The Evolution of Opel and Its Brand Protection Hey everyone! Today, let’s explore the incredible journey of the Opel brand and its legal protections. 🚗✨ Opel was founded in 1862 by Adam Opel, initially making sewing machines and bicycles. Their...