News

The Lady Gaga "Mayhem" lawsuit raises serious discussion on trademark protection! 💥 Lost International's case highlights one HUGE truth: trademark registration shouldn't be called optional, it is essential if you...

When a small business faces off against a corporate giant in a trademark dispute, it can feel like an impossible fight. But knowing what’s coming is your best defense. ⚔️...

The recent "RISE" trademark dispute offers a powerful lesson in brand strategy! 🥤🤯 Not all trademarks offer the same level of legal protection.

Could even James Bond lose his iconic ‘007’ trademark? 🕵‍♀😱 This real-life case is a thrilling reminder that trademark ownership comes with an important responsibility: active use!

A brand’s reputation can be surprisingly fragile, impacted by more than just products or services. 🤔 This is why trademark dilution exists. It's a specific form of legal protection designed...

Imagine you've launched a product, but its name is so descriptive that it's legally considered "weak." 🤯 That's the Descriptive Dilemma — a challenge that puts your brand at risk,...

Jack Dorsey’s tweet to “delete all IP law” was just the beginning of a conversation that AI is forcing us all to have. 🤯 As technology leaps forward, our legal...

Can a car company sue a brand for protecting sea lions? 🤯 In trademark law, it's not always about how similar names are, but about the likelihood of consumer confusion....

Global recognition is the dream, but does it guarantee trademark protection? 🤔 The shocking case of TikTok’s 'well-known trademark' application in India proves that the answer is a definitive NO....

Your brand's logo is more than just a picture - it’s a powerful legal asset! 🛡 Most people know what a logo is, but do you know how it legally...

Can a car's unique shape or grille be a brand, just like a logo? 🚗🛡 Yes, but it’s one of the toughest legal hurdles in IP! This is the world...

If you stop using your trademark in a foreign country, you could legally lose it! 🤯 This is the scary reality of the "Use It or Lose It" rule that...

Every signature pose, nickname, and iconic celebration — from Cold Palmer's shiver to Ronaldo's Siuuu! — is a valuable, revenue-generating asset waiting to be protected. The secret weapon that turns...

This is the central conflict in trademark law: balancing a brand's need to protect its identity against the public's need to use common language. The infamous Premier Inn 'Rest easy'...

As you already know, athletes often register trademarks to strengthen their brand! Registering their name, nickname, distinctive gestures, or logo as a trademark is a way to protect yourself against...

British hotel giant Premier Inn has won a major trademark case against easyGroup, which owns among other things the easyJet airline. 🏆

English midfielder Cole Palmer has successfully registered his iconic nickname, “Cold Palmer” ❄️ as a trademark with the UK Intellectual Property Office. This move grants Palmer an exclusive commercial control...

In order to protect its brand, Mercedes often engages in intellectual property disputes. One example is the dispute between Mercedes-Benz and Sany- a Chinese manufacturer of construction machinery. This case...

Starbucks has taken a significant legal step in Russia, formally re-registering its core trademarks with the intellectual property office, Rospatent. The filing secures Starbuck’s brand – including the names "Starbucks...

In 2023, Mercedes applied to the EUIPO to register the following EU figurative trademark covering classes 12 and 28 for car radiator grilles, games and toys, but it was partially...