News

Welcome to our blog dedicated to the fascinating world of trade marks! We are here to provide you with the latest information and valuable tips in the field of trade mark protection. Our team of experts shares knowledge about the registration process, effective monitoring, and strategies for enforcing legal aspects of trade marks.

EMINEM Sues SWIM SHADY

Eminem is back in court, and this time, he’s battling an Australian beach brand called Swim Shady! 🏖️ The rapper, whose alter ego is Slim Shady, claims consumers could mistakenly...

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Trademark Lookalikes Problem

Can a car company sue a brand for protecting sea lions? 🤯 In trademark law, it's not always about how similar names are, but about the likelihood of consumer confusion....

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Global Brands Face Local Rules

Global recognition is the dream, but does it guarantee trademark protection? 🤔 The shocking case of TikTok’s 'well-known trademark' application in India proves that the answer is a definitive NO....

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The Power of the Logo

Your brand's logo is more than just a picture - it’s a powerful legal asset! 🛡 Most people know what a logo is, but do you know how it legally...

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TRADEMARK TALES: Discover The Authentic Elegance Of Coach

Let’s dive into the history of another luxury fashion brand today: the COACH brand 👜, which has been on the market for more than 80 years 🗓️....

Luxury Fashion Scandal: Dior and Armani Accused of Exploitative Labor Practices

A scandal in the world of luxury fashion brands! 😱 The Milan prosecutor’s office has accused two famous fashion brands, Dior and Giorgio Armani of using exploitative labour practices in the production of luxury handbags. 👜...

Savage x Fenty Under Fire: Rihanna’s Brand Faces Ethical and Environmental Criticism

A controversy has recently arisen over Rihanna’s clothing brand SAVAGE X FENTY 🧥, which was supposed to be inclusive 👥, body positive 👍 and feminist brand 👩, but as it turned out, was not confirmed in reality 😞....
SHEIN & TEMU Face EU Directive Violations

Under Scrutiny: SHEIN & TEMU Face EU Directive Violations

Chinese companies - SHEIN and TEMU , which have gained a lot of popularity recently 📈 - are under the magnifying glass 🔍 of the Polish Office of Competition and Consumer Protection....

Retail Taxidermy: How Intellectual Property Can Revive Bankrupt Brands

The protection of intellectual property rights, including trade marks🔖, designs🎨 or patents📜, is an important element in maintaining market position📈, protection against acts of unfair competition👎, but it can also be a significant factor in the event of a company’s...

UEFA’s Trademark Strategy: Securing EURO 2024 from Counterfeiting and Infringement

You already know that the Union des Associations Européennes de Football (UEFA ) ⚽ is not only known for its excellent organisation of sporting events 🏟️, but is also a role model in the area of intellectual property rights -...

EURO 2024: Protecting Football Glory Through Trademarks

Let’s stay in the world of football excitement for another thrilling event, the European Football Championship 2024 🏆, also referred to as UEFA EURO 2024 Germany 🇩🇪, which is currently being held in Germany....

Copa America: The Intersection of Football and Trademark Protectiona

June is the month of football excitement! 🎉 That’s why today we’re going to tell you about trademarks in the world of football, and in particular the ongoing Copa America tournament! 🏆...

Valentino’s Triumph: Upholding Trademark Integrity in Thailand

In order to maintain its strong position in the global fashion markets, Valentino 💼 not only registers numerous trade marks 📝 but also monitors trade mark infringements on a regular basis, while protecting itself against unfair competition actions 🛡️....

Valentino: Building a Fashion Empire Through Strategic Trademark Protection

Have you already come across the products of the worldwide known Valentino brand? 🌎👜 How does it build its position as one of the leaders in the fashion world? 👗🏆...

Gucci vs. Guess: The Nine-Year Battle Over the Letter ‘G’ Ends in Peace

Gucci and Guess were embroiled in a legal battle that lasted a full nine years! And do you know over what? The letter G! 🤔 The most astonishing part is how this dispute concluded!...

Gucci: Preserving Luxury Through Trademark Protection

You are certainly familiar with the Gucci brand! 😌 The history of the Gucci fashion house 🏰 goes all the way back to 1921, when the brand’s founder Guccio Gucci opened his own leather goods boutique 🛍️ in Florence....

Jimmy Choo’s Trademark Triumph: A Landmark Case in Japan

You already know about the high and recognisable position the Jimmy Choo brand holds on the market 👠, it is famous for all its handmade shoes 👞 and also for its bold style and masterful craftsmanship 🎨....

Jimmy Choo: Elevating Market Presence Through Trademark Protection

You already know that the fashion house Jjimmy Choo 💼 invests considerable financial resources 💰 in protecting its intellectual property rights, including through the protection of its trade marks! 💡™️...

Jimmy Choo: The Art of Luxury and Trademark Protection

Jimmy Choo is an international fashion house 🏢 that has been in business since 1996, having been founded by Malaysian designer Jimmy Choo and British fashion editor @tamaramellon who together founded Jimmy Choo Ltd. 🤝...

Bvlgari’s Judicial Victory

You already know how popular and recognised the Bvlgari brand is! 💎...

BVLGARI: Securing Elegance Through Intellectual Property Protection

Let’s take a look into the world of intellectual property in connection with the luxury Italian brand Bvlgari 😍 This brand is recognised all over the world 🌍 and is famous for its exclusive jewellery 💍, accessories 🕶️, or perfumes...

Protecting Luxury: How Burberry Secures Its Iconic Brand Worldwide

We all know the British brand Burberry, a symbol of chic, class, and elegance? 👑 Burberry was founded in 1856 by Thomas Burberry....

TRADEMARK TALK: Dive Into Branding And Identity With Burberry

You already know how much pressure British fashion house Burberry places on protecting its intellectual property rights! 🛡️...

TRADEMARK TALES: Burberry’s Logo Journey From Past to Present

Surely you’ve seen the Burberry logo 🛡️ - created in 1901, featuring a knight 🏇 with the letter ‘B’ and the Latin word ‘Prorsum’, meaning ‘forward’ ⏩....

A Protracted Legal Battle: Hermes vs Buti

In order to protect its position in the market, the Hermes fashion house sometimes needs to engage in numerous legal disputes. 😓...

TRADEMARK TALK: Dive Into Branding And Identity With Hermes

As you already know, the Hermes fashion house 🏠 has enjoyed great popularity around the world 🌍 for almost 190 years, focusing heavily on securing its intellectual property rights!🛡️...

Luxury, Innovation, History: The World Of Hermès

Discover the history of the Hermès logo! 📜 Founded in Paris in 1837, Hermès began as a workshop specializing in saddles and harnesses for carriages 🐎🛠️....

Fendi’s Legal Battle: Navigating Trademark Challenges in Retail Services

fendi a name synonymous with luxury 👑, elegance 🎩, and groundbreaking designs 🎨, has been at the forefront of the fashion industry since its establishment 🏭....

TRADEMARK TALK: Dive Into Branding And Identity With Fendi

In the heart of Rome, 1925, the Fendi saga began with Adele and Edoardo Fendi opening a small fur and leather shop 🏬. Their commitment to quality and innovation 🌟 quickly set them apart, crafting exceptional fur garments that garnered...

Guarding Heritage, Defending Luxury: Fendi’s Trademark Tale

Fendi an Italian luxury fashion house 👜, is renowned for its fur, ready-to-wear, leather goods, shoes 👠, fragrances, eyewear 🕶️, timepieces ⌚, and accessories....

Trademark Triumph: Chanel Secures Rights in U.S. Court Ruling

You already know about chanel high brand recognisability around the world 🌍. In order to maintain such an established position, CHANEL Inc. often gets into various trademark disputes ™️⚖️....

Chanel: Setting The Standard In Trademark Luxury

We remain in the world of luxury brands! 💎 Today we would like to present the Chanel brand which is a symbol of luxury, class and elegance! 🌟👜...

Guard Your Trademark: The Dior Case

Dior is a symbol not only of high fashion, but also of elegance and luxury. 👗💎 With this, it also attracts customers from all over the world, and therefore needs to protect its position in global markets. 🌍...

TRADEMARK TALK: Dive Into Branding And Identity With Dior

The Dior brand is much more than a simple logo.🌟 Founded in 1947 by Christian Dior, the original logo was elegant writing that accompanied the revolutionary “New Look” collection. 🎩👗...