News

Welcome to our blog dedicated to the fascinating world of trade marks! We are here to provide you with the latest information and valuable tips in the field of trade mark protection. Our team of experts shares knowledge about the registration process, effective monitoring, and strategies for enforcing legal aspects of trade marks.

TRADEMARK TALK: Dive Into Branding And Identity With Fendi

In the heart of Rome, 1925, the Fendi saga began with Adele and Edoardo Fendi opening a small fur and leather shop 🏬. Their commitment to quality and innovation 🌟 quickly set them apart, crafting exceptional fur garments that garnered...

Guarding Heritage, Defending Luxury: Fendi’s Trademark Tale

Fendi an Italian luxury fashion house 👜, is renowned for its fur, ready-to-wear, leather goods, shoes 👠, fragrances, eyewear 🕶️, timepieces ⌚, and accessories....

Trademark Triumph: Chanel Secures Rights in U.S. Court Ruling

You already know about chanel high brand recognisability around the world 🌍. In order to maintain such an established position, CHANEL Inc. often gets into various trademark disputes ™️⚖️....

Chanel: Setting The Standard In Trademark Luxury

We remain in the world of luxury brands! 💎 Today we would like to present the Chanel brand which is a symbol of luxury, class and elegance! 🌟👜...

Guard Your Trademark: The Dior Case

Dior is a symbol not only of high fashion, but also of elegance and luxury. 👗💎 With this, it also attracts customers from all over the world, and therefore needs to protect its position in global markets. 🌍...

TRADEMARK TALK: Dive Into Branding And Identity With Dior

The Dior brand is much more than a simple logo.🌟 Founded in 1947 by Christian Dior, the original logo was elegant writing that accompanied the revolutionary “New Look” collection. 🎩👗...

TRADEMARK TALK: Dive Into Branding And Identity With Calvin Klein

Surely, many times you have come across the famous Calvin Klein brand logo! 🕶️ Did you know that it is a registered trademark? ™️...

TRADEMARK TALK: Dive Into Branding And Identity With CHANEL

Surely you have come across the trademark “CHANEL N°5” many times! 😊 The owner of its registration is Chanel Inc. 👑 What is the story behind its creation? 🌟...

Dior’s Triumph: Landmark Trademark Victory in China

Did you know about the fascinating court case involving the iconic fashion house, Dior ? 🏰...

Calvin Klein: Triumphs in Trademark Protection and Fashion Disputes

The company offers a wide range of products - not only clothing 👗 or accessories 🕶️, but also perfumes 🌸 or home furnishings 🛋️ and decorative items 🖼️....

Sephora: A Trademark of Trust and Innovation in Beauty

When you see the name Sephora, what comes to mind? Quality👌? Innovation💡? A wide array of beauty products💅? Well, that’s the power of a trade mark™️....

Sephora: A Legacy of Innovation and Trademark Protection

Let’s dive into the history of Sephora, a cosmetics company owned by LVMH ! 📚💄 Sephora was founded in France in 1969 by Dominique Mandonnaud, and the first shop was opened in Paris....

Lindt’s Golden Bunny: A Sweet Triumph in Trademark Protection

During your Easter preparations, you have certainly relished the distinctive Lindt chocolate bunny coming in gold packaging with a red ribbon and a hanging bell. 🐣🐇...

Louis Vuitton Faces Setback in Trademark Battle with NL Loves Vittorio

Louis Vuitton was unsuccessful in a dispute before the EUIPO where it attempted to block the registration of a trade mark consisting of the two letters ‘NL’, together with the words ‘LOVES VITTORIO’....

Louis Vuitton: Vigilant Guardian of Intellectual Property

Louis Vuitton is considered one of the most aggressive and active brands to monitor and enforce its intellectual property rights.🛡️💡...

Oscars and Trademarks: Protecting Hollywood’s Most Prestigious Award

What does the Academy of Motion Picture Arts and Sciences awards ceremony have in common with trademarks? 🏆💡™️...

Defending the Oscar: The Academy’s Fierce Trademark Protection

As you already know, the Academy of Motion Picture Arts and Sciences is entitled to numerous trademark registrations due to its prestige and high recognisability.🎥...

Legal Glamour: Oscar Edition

The Oscars - that dazzling night when Hollywood’s brightest stars take center stage, their gowns and tuxedos shimmering under the spotlight. 🎥🤵‍♂️🤵‍♀️💫...

Tiffany & Co.: The Challenge of Proving Trademark Reputation

You already know what reputable trademarks are!™️🎈 One of them is the trademark of tiffany and co which belongs to lvmh 👜👛👗💃👢👠 But is it difficult to prove such a reputation for a trademark?...

The Power of Color: How Tiffany Blue Became a Trademark Icon

As you already know, colour can also be registered as a trade mark!🎨🔵💙 However, in order to do this, it should be distinctive for the services and goods indicated in the application and this is not always easy to prove....

Apple’s Vision Pro: A New Era of AR/VR with Trademark Protection

These goggles are designed to allow multimedia content 🎥 to be viewed as if it were presented on a giant surrounding screen and the manufacturer itself describes them as the ‘first space computer’ 🚀💻, as they allow you to create...

The Power of Trademarks: Fendi’s Iconic Double F Legacy

Did you know that Fendi’s logo - a double F in a square - was created by Karl Lagerfeld in 1966?...

Trademark Tangle: Roma Costume Sues Fendi and Marc Jacobs

Roma Costumes Inc. filed a lawsuit 🧑🏻‍⚖️👩🏼‍⚖️👨🏽‍⚖️accusing LVMH brands 👠🥿👛 not only of trademark™️ infringement, but also unfair competition, all due to the logo™️used in a collection of ready-to-wear outfits and accessories designed in collaboration between Fendi and Marc Jacobs.💃👗...

KFC vs HFC: Trademark Showdown in Australia

You’re certainly familiar with the KFC trademark, in word or figurative form as well. 🍗™️ And do you know what the internationally known KFC acronym stands for? 🤔 It is Kentucky Fried Chicken! 🐔...

DIOR: Protecting Iconic Fashion Through Intellectual Property Rights

The name DIOR is a registered trademark™️ that protects the identity and reputation of the company and its products. 🛍️...

LVMH: The Powerhouse of Luxury Brands and Intellectual Property Protection

The group consists of as many as 60 different brands, operating in divisions such as clothing 👗, perfume 🌸 or alcoholic beverages 🍷....

Trademark Similarity: How Messi Won the Battle Against MASSI

Thanks to such an interpretation, Lionel Messi was able to register his trademark ‘MESSI’, despite the opposition of the holder of the trade mark ‘MASSI’!...

Hublot Watches: The Timeless Blend of Innovation and Elegance

The name Hublot means “porthole” in French, and it reflects the shape of the watch case. But what makes Hublot watches unique is the combination of precious metals and natural rubber straps....

LEKI Ski Poles: Innovation Through Intellectual Property

Registered community designs safeguard the unique aesthetic of these poles, making them stand out in the market....

Audi Wins Trademark Battle Over Radiator Grilles

Today, we have an interesting topic to discuss that revolves around the automotive industry and intellectual property rights....