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Welcome to our blog dedicated to the fascinating world of trade marks! We are here to provide you with the latest information and valuable tips in the field of trade mark protection. Our team of experts shares knowledge about the registration process, effective monitoring, and strategies for enforcing legal aspects of trade marks.

Willy Wonka: A Legacy of Imagination and Innovation in Entertainment

In cinemas all over the world šŸŒ, you can now enjoy the film ā€˜Wonka’ šŸŽ¬, inspired by the unusual character from Roald Dahl’s book ā€˜Charlie and the Chocolate Factory’ šŸ«šŸ“–....

Poland Celebrates 32nd WOŚP Final: A Heartfelt Tradition of Hope and Healing

The WOŚP’s symbol, a heart, is more than just a logo. It’s a symbol of hope that’s often seen on medical equipment purchased with funds raised by the foundation....

Trademarks in the Metaverse

Trademarks in such a virtual world will perform the same functions as they do in the real market, so it seems important to protect trademarks in this new space....

OpenAI Targets China: Trademarks for GPT-6 and GPT-7

U.S. AI powerhouse OpenAI šŸš€ strategically pursues the Chinese market, filing trademarks for its future models, ā€œGPT-6ā€ and ā€œGPT-7,ā€ backed by Microsoft šŸ’¼....

Diesel x Durex: A Groundbreaking Fusion of Fashion and Sexual Health

Throwback to the unique collaboration between Diesel and Durex for Fall/Winter 2023! This partnership was a game-changer in the world of brand collaborations, merging fashion with personal care in an unprecedented way. šŸ¤...

The Battle Over ‘Deluxe’: Lidl vs. Aldi in a Trademark Dispute

Who is entitled to use the ā€˜Deluxe’ trademark? šŸ¤”šŸ”–ā„¢ļø That’s what has been the subject of a dispute between two big companies - Lidl Polska and Aldi Polska . šŸ¦šŸ’¼...

The Timeless Legacy and Trademark Protection of Germany’s Iconic Beer: Paulaner

The global popularity of Paulaner is a testament to the strength of a robust trademark....

The Iconic Trademarks of “Friends”: A Dive into the World of TV Series Trademarks

The ā€˜FRIENDS’ series itself constitutes not only a word but also a word and figurative trademark....

How Coca-Cola and McDonald’s Built a Global Brand Empire Through Strategic Alliance?

You already know the Coca-Cola 🄤 and McDonald’s šŸ” brands as well as their registered trademarks! ā„¢ļø But have you ever heard of a Strategic Alliance šŸ¤ between them??...

Egg-citing Trademark Dispute: Verpoorten vs. Nordik Over Advocaats

Enjoying the Easter weather, I would like to introduce you to a dispute relating to eggs and, more specifically, to the advocaat made from them, i.e. an alcoholic beverage made from eggs, sugar and brandy.šŸ‡šŸ£šŸ„ššŸ„ƒ...

Easter and Trademarks: Protecting Holiday Traditions Worldwide

Various trade marks relating to Easter have been registered at intellectual property offices around the world.šŸŒ...
Exploring Positional Trademarks

Exploring Positional Trademarks

Positional trade marks are another group of signs that can be registered as a trade mark. Although they are not distinctive themselves, they can function as trade marks by placing graphical elements in a particular place of a given product....
How to register a trade mark effectively and quickly

How to register a trademark effectively and quickly?

One of the important elements is the compatibility of the goods and services you indicate in your application with the Nice Classification, which allows you to better define the goods and services you want to protect....
Fairy Tale Characters_ Branding and Trademark Protection

Fairy Tale Characters: Branding and Trademark Protection

Surely you know that using the image of characters well-known and beloved from all kinds of fairy tales is an excellent marketing trick that often contributes to increased sales of such products....

Appealing EUIPO Trademark Refusals: Navigating Your Path to Registration

Have you ever wondered what if the EUIPO refuses to register your trademarkā„¢ļø? Can you then still do something about it? The answer is YES!...
Financial Support for Trademark Registration in the EU

Financial Support for Trademark Registration in the EU

If you are considering registration of a trademarkā„¢ļø in the European Union, it is important to know about the possibility of obtaining financial support for such a trademarkā„¢ļø application!...

Understanding Absolute Grounds for Refusal in Trademark Protection

As you surely already know, not all trademarksā„¢ļø are accepted by the EUIPO. Absolute grounds for refusal of trademarkā„¢ļø protection include, inter alia, incompatibility of a sign with public policy or acceptable principles of morality....
Slogans as trademarks

Trademarking Slogans: Navigating the Process and Legal Precedents

Have you ever wondered whether a slogan can be registered as a trademarkā„¢ļø? Slogan is a catchphrase or short phrase that promotes or advertises something and is usually a multi-word sequence conveying a meaning perceived as laudatory or promotional...

Exploring Unconventional Trademarks

You already know the basic types of trademarks - word marks, graphic marks or word and graphic marks as well as examples of them! But have you ever heard about NON-CONVENTIONAL sound trademarks?...

Understanding EU Trademark Application Fees

You already know the requirements that a sign should meet to be registered within the EUIPO as a trade mark. The fees involved in the registration of such a trade mark are also an important issue, so I will tell...
Protect your brand within the European Union

Protect Your Brand With European Union

Today I will tell you how to protect your brand within the European Union. In order to do this, it is necessary to register a trademark with the European Intellectual Property Office, known as the EUIPO. However, it should be...

Iga Świątek Teams Up with LEGO: A Powerful Partnership Inspiring Future Generations

Recently, Iga Świątek šŸŽ¾, who is on the list of one hundred most influential people in the world prepared by Time Magazine, has become an amabassador of the LEGO brand in Poland!...

Trademark Collaboration: The Dynamic Synergy of Adidas and Gucci in Co-Branding

In the ever-evolving landscape of commerce, the amalgamation of iconic brands often leads to groundbreaking innovations and trends. Such is the case with the harmonious collaboration between Adidas and Gucci - a convergence of sports and luxury fashion that has...

The Sweet Legacy of Sprüngli

Sprüngli is a Swiss luxury confectionery manufacturer and retailer that was founded in 1836 by David Sprüngli. He bought a confectioner's shop in Zürich and started producing chocolates with his son Rudolf. In 1859, they opened the famous shop on...

Christmas trademarks

Many people believe that Coca-Cola invented Santa Claus, but that’s a myth. The company only made him popular with its ads in the 1920s.🄤 But who has the trade mark rights to this beloved character? And what are the legal...

Navigating Trade Mark Registration in the European Union: Your Comprehensive Guide

Are you looking for a way to protect your brand and distinguish your products or services from those of your competitors in the European Union? If so, you may want to register a trademark with the European Union Intellectual Property...

AI in trade marks

OpenAI, a leading U.S. artificial intelligence firm, is making strategic moves into the Chinese market by filing trademarks for upcoming models, including ā€œGPT-6ā€ and ā€œGPT-7.ā€ Backed by tech giant Microsoft, the company submitted applications in China under class 9 for...

Elon’s ‘X’ Odyssey

Join us as we navigate through the intricate battlefield of digital trade marks today, delving into the unfolding saga of Elon Musk’s twitter rebranding to ā€˜X.’ The internet is ablaze with discussions, but Musk’s journey into this new territory is...

Monopoly trade mark dispute

Today, let's explore the fascinating story of one of the most beloved board games globally, Monopoly, and the intriguing trade mark dispute that has recently unfolded....

Redbull – colors in trade marks

Today, let's unravel the vibrant world of color trade marks and explore the nuances of registering not just a single color but dynamic combinations that involve specific shapes, proportions, and locations....